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Cross-cultural communication imperatives

Cross-cultural communication imperatives Given the rising expansion of Western multinational companies (MNCs) to the African contexts, the development of expatriates and local employees has become increasingly important to the human resource management of these MNCs. This paper aims to provide critical lessons on cross-cultural communication competences for Western expatriates working in the sub-Saharan Africa business environment.Design/methodology/approachThis paper is a qualitative phenomenology that makes use of lived experiences of senior expatriate staff working in Ghana in the form of direct interviews.FindingsResults showed that cross-cultural communication competence is very important for Western expatriates’ functioning in sub-Saharan Africa. The findings also established a plethora of cross-cultural communication skills that are essential for Western expatriates’ successful adaptation and work outcomes in Africa.Practical implicationsThis research argues that there is the need for the appreciations of the differing cultural patterns of expatriates and local staff, and this provides the underlying assumptions of intercultural and cross-cultural communication in global business.Originality/valueA critical perspective of international business that has scarcely been studied offers lessons for Western expatriates working in sub-Saharan Africa. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Critical Perspectives on International Business Emerald Publishing

Cross-cultural communication imperatives

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References (52)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1742-2043
DOI
10.1108/cpoib-01-2017-0005
Publisher site
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Abstract

Given the rising expansion of Western multinational companies (MNCs) to the African contexts, the development of expatriates and local employees has become increasingly important to the human resource management of these MNCs. This paper aims to provide critical lessons on cross-cultural communication competences for Western expatriates working in the sub-Saharan Africa business environment.Design/methodology/approachThis paper is a qualitative phenomenology that makes use of lived experiences of senior expatriate staff working in Ghana in the form of direct interviews.FindingsResults showed that cross-cultural communication competence is very important for Western expatriates’ functioning in sub-Saharan Africa. The findings also established a plethora of cross-cultural communication skills that are essential for Western expatriates’ successful adaptation and work outcomes in Africa.Practical implicationsThis research argues that there is the need for the appreciations of the differing cultural patterns of expatriates and local staff, and this provides the underlying assumptions of intercultural and cross-cultural communication in global business.Originality/valueA critical perspective of international business that has scarcely been studied offers lessons for Western expatriates working in sub-Saharan Africa.

Journal

Critical Perspectives on International Business – Emerald Publishing

Published: May 30, 2018

Keywords: Adaptation and adjustment; Ghana; Cross-cultural communication; Communication skills; Expatriates; MNCs; Sub-Saharan Africa

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