Critical success factors for various strategies in the banking industry

Critical success factors for various strategies in the banking industry Applies the critical success factor (CSF) approach to identify the appropriate CSFs underlying three types of strategy in the banking industry. The empirical results of this paper show that the various strategies adopted have a significant effect on factors determining success and that the mean importance of CSFs varies among the various strategies. The result of a factor analysis suggests four composite CSFs: bank operation management ability, developing bank trademarks ability, bank marketing ability, and financial market management ability. Further discussions and management implications are also presented. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Critical success factors for various strategies in the banking industry

International Journal of Bank Marketing, Volume 17 (2): 10 – Apr 1, 1999

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Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
0265-2323
DOI
10.1108/02652329910258943
Publisher site
See Article on Publisher Site

Abstract

Applies the critical success factor (CSF) approach to identify the appropriate CSFs underlying three types of strategy in the banking industry. The empirical results of this paper show that the various strategies adopted have a significant effect on factors determining success and that the mean importance of CSFs varies among the various strategies. The result of a factor analysis suggests four composite CSFs: bank operation management ability, developing bank trademarks ability, bank marketing ability, and financial market management ability. Further discussions and management implications are also presented.

Journal

International Journal of Bank MarketingEmerald Publishing

Published: Apr 1, 1999

Keywords: Banking; Business strategy; Company performance; Competitive advantage; Strategic planning; Success

References

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