Applies the critical success factor (CSF) approach to identify the appropriate CSFs underlying three types of strategy in the banking industry. The empirical results of this paper show that the various strategies adopted have a significant effect on factors determining success and that the mean importance of CSFs varies among the various strategies. The result of a factor analysis suggests four composite CSFs: bank operation management ability, developing bank trademarks ability, bank marketing ability, and financial market management ability. Further discussions and management implications are also presented.
International Journal of Bank Marketing – Emerald Publishing
Published: Apr 1, 1999
Keywords: Banking; Business strategy; Company performance; Competitive advantage; Strategic planning; Success
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