Given the proliferation of the credit card industry in today’s US households, and the aggressive promotional tactics employed to get college students to sign on as customers, this exploratory study takes a look at the credit card activity of college students at one Midwestern campus. The majority of students surveyed did not report knowledge of their credit card interest rate, although approximately half did report knowing their credit balance and credit limit. Students appear to have a realistic attitude toward the use of credit cards.
Journal of Consumer Marketing – Emerald Publishing
Published: Dec 1, 2000
Keywords: Credit cards; Consumer credit; Consumer behaviour; Debt; Students