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Creating “insatiable demand” – leverage the demand chain to expand your customer base and your revenue

Creating “insatiable demand” – leverage the demand chain to expand your customer base and your... Umbrellas always sell well when it is raining. After a major hurricane hit Miami last year, Home Depot shipped in plywood from nearly every store in the southeast and still couldn’t keep up with the demand. Profiting by creating natural disasters is, of course, the stuff of comic books and spy novels, but recognizing and satisfying unmet needs is the key tenet of the demand chain. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Handbook of Business Strategy Emerald Publishing

Creating “insatiable demand” – leverage the demand chain to expand your customer base and your revenue

Handbook of Business Strategy , Volume 5 (1): 7 – Dec 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1077-5730
DOI
10.1108/10775730410493766
Publisher site
See Article on Publisher Site

Abstract

Umbrellas always sell well when it is raining. After a major hurricane hit Miami last year, Home Depot shipped in plywood from nearly every store in the southeast and still couldn’t keep up with the demand. Profiting by creating natural disasters is, of course, the stuff of comic books and spy novels, but recognizing and satisfying unmet needs is the key tenet of the demand chain.

Journal

Handbook of Business StrategyEmerald Publishing

Published: Dec 1, 2004

Keywords: Demand management; Supply chain management; Customer relationships

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