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Creating a Global Health Care Company

Creating a Global Health Care Company Global pharmaceutical mergers have spread the huge costs of research and enabled companies to sell their products in countries where they previously lacked a presence. Here's how the BeechamSmithKline Beckman marriage was developed to propel the organization into a position as a worldwide player in the drug industry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Creating a Global Health Care Company

Bauman, Robert P.
Journal of Business Strategy , Volume 13 (2): 4 – Feb 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039473
Publisher site
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Abstract

Global pharmaceutical mergers have spread the huge costs of research and enabled companies to sell their products in countries where they previously lacked a presence. Here's how the BeechamSmithKline Beckman marriage was developed to propel the organization into a position as a worldwide player in the drug industry.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1992

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