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Creating a digital marketspace presence: lessons in extranet implementation

Creating a digital marketspace presence: lessons in extranet implementation Aims to establish a basic conceptual framework for understanding extranet implementation guidelines. Provides a specific case using VF Playwear, Inc.'s HealthTexbtob.com, a business-to-business extranet for linking VF with its customers. Owing to the heavy pressure to create a Web presence in the digital marketspace, some firms have found it beneficial to work with e-business solution providers that can assist them through the critical points of the development life cycle. VF Playwear, Inc. manufactures children's clothing and is part of the VF Corporation umbrella that supplies such well-known clothing brands as Wrangler, Lee, Rustler, Vanity Fair, and Vassarette, among others. Lessons learned by VF Playwear, Inc., in close collaboration with MERANT E-Solutions (enterprise solutions) and Egility I-Solutions (infrastructure solutions), are featured in this case study. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

Creating a digital marketspace presence: lessons in extranet implementation

Internet Research , Volume 11 (2): 18 – May 1, 2001

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
1066-2243
DOI
10.1108/10662240110388206
Publisher site
See Article on Publisher Site

Abstract

Aims to establish a basic conceptual framework for understanding extranet implementation guidelines. Provides a specific case using VF Playwear, Inc.'s HealthTexbtob.com, a business-to-business extranet for linking VF with its customers. Owing to the heavy pressure to create a Web presence in the digital marketspace, some firms have found it beneficial to work with e-business solution providers that can assist them through the critical points of the development life cycle. VF Playwear, Inc. manufactures children's clothing and is part of the VF Corporation umbrella that supplies such well-known clothing brands as Wrangler, Lee, Rustler, Vanity Fair, and Vassarette, among others. Lessons learned by VF Playwear, Inc., in close collaboration with MERANT E-Solutions (enterprise solutions) and Egility I-Solutions (infrastructure solutions), are featured in this case study.

Journal

Internet ResearchEmerald Publishing

Published: May 1, 2001

Keywords: Electronic commerce; Information exchange; Joint ventures; Computer security

References