Crafting a change message to create transformational readiness

Crafting a change message to create transformational readiness Explains how we used the change message components of discrepancy, appropriateness, efficacy, principal support, and personal valence and the message conveying strategies of active participation, persuasive communication and management of information suggested by Armenakis and colleagues to help an organization create readiness for a major reorganization. We describe and evaluate our experiences from our initial coaching with the president, through initial management meetings to determine the new business unit's strategy and structure, to the initial company-wide announcement of the plans. We conclude with a set of observations and lessons and suggestions for future research on the use of the change message framework. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Organizational Change Management Emerald Publishing

Crafting a change message to create transformational readiness

Loading next page...
 
/lp/emerald-publishing/crafting-a-change-message-to-create-transformational-readiness-03dCXnU237
Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
0953-4814
DOI
10.1108/09534810210423080
Publisher site
See Article on Publisher Site

Abstract

Explains how we used the change message components of discrepancy, appropriateness, efficacy, principal support, and personal valence and the message conveying strategies of active participation, persuasive communication and management of information suggested by Armenakis and colleagues to help an organization create readiness for a major reorganization. We describe and evaluate our experiences from our initial coaching with the president, through initial management meetings to determine the new business unit's strategy and structure, to the initial company-wide announcement of the plans. We conclude with a set of observations and lessons and suggestions for future research on the use of the change message framework.

Journal

Journal of Organizational Change ManagementEmerald Publishing

Published: Apr 1, 2002

Keywords: Effectiveness; Strategy; Communications

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off