Access the full text.
Sign up today, get DeepDyve free for 14 days.
Paul Sauer, Murray Young, H. Unnava (1991)
An Experimental Investigation of the Processes Behind the Country of Origin EffectJournal of International Consumer Marketing, 3
A. d’Astous, S.A. Ahmed
Multi‐cue evaluation of made‐in concept: a conjoint analysis study in Belgium
Jeen-Su Lim, William Darley (1997)
An assessment of demand artefacts in country‐of‐origin studies using three alternative approachesInternational Marketing Review, 14
C. Han, Vern Terpstra (1988)
Country-of-Origin Effects for Uni-National and Bi-National ProductsJournal of International Business Studies, 19
M. Han (1989)
Country Image: Halo or Summary Construct?Journal of Marketing Research, 26
K. Jöreskog, D. Sörbom (1997)
Lisrel 8: User's Reference Guide
S. Samiee (1994)
Customer Evaluation of Products in a Global MarketJournal of International Business Studies, 25
Dongdae Lee, G. Ganesh (1999)
Effects of partitioned country image in the context of brand image and familiarityInternational Marketing Review, 16
France Leclerc, Bernd Schmitt, L. Dubé (1994)
Foreign Branding and Its Effects on Product Perceptions and AttitudesJournal of Marketing Research, 31
K.B. Monroe, R. Krishnan
The effect of price on subjective product evaluations
J.P. Liefeld
The misuse of attitudinal data for understanding or predicting consumer behaviour
Sung-Tai Hong, R. Wyer (1989)
Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing PerspectiveJournal of Consumer Research, 16
Allan Shocker, D. Aaker (1991)
Managing Brand Equity
M. Thakor (1996)
Brand origin: conceptualization and reviewJournal of Consumer Marketing, 13
Kevin Keller (1993)
Conceptualizing, Measuring, and Managing Customer-Based Brand EquityJournal of Marketing, 57
J. Johansson, S. Douglas, I. Nonaka (1985)
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological PerspectiveJournal of Marketing Research, 22
R. Harris, Bettina Garner-Earl, Sara Sprick, C. Carroll (1994)
Effects of foreign product names and country‐of‐origin attributions on advertisement evaluationsPsychology & Marketing, 11
N. Papadopoulos
What product and country images are and are not
Zeynep Gürhan‐Canli, Durairaj Maheswaran (2000)
Determinants of Country-of-Origin EvaluationsJournal of Consumer Research, 27
J. Watson, K. Wright (2000)
Consumer ethnocentrism and attitudes toward domestic and foreign productsEuropean Journal of Marketing, 34
P. Verlegh, J. Steenkamp (1999)
A review and meta-analysis of country-of-origin researchJournal of Economic Psychology, 20
W. Bilkey, Erik Nes (1982)
Country-of-Origin Effects on Product EvaluationsJournal of International Business Studies, 13
D. Tse, G. Gorn (1993)
An Experiment on the Salience of Country-of-Origin in the Era of Global BrandsJournal of International Marketing, 1
K. Granzin, J. Olsen (1998)
Americans' Choice of Domestic over Foreign Products: A Matter of Helping Behavior?Journal of Business Research, 43
Richard Ettenson (1993)
Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and HungaryInternational Marketing Review, 10
A. d’Astous, Sadrudin Ahmed (1999)
The importance of country images in the formation of consumer product perceptionsInternational Marketing Review, 16
G. Häubl (1996)
A cross‐national investigation of the effects of country of origin and brand name on the evaluation of a new carInternational Marketing Review, 13
A. d’Astous, Sadrudin Ahmed (1993)
Multi-Cue Evaluation of Made-In ConceptJournal of Euromarketing, 2
Richard Ettenson, G. Gaeth (1991)
Consumer perceptions of hybrid (bi‐national products)Journal of Consumer Marketing, 8
J. Johansson, Israel Nebenzahl (1986)
Multinational Production: Effect on Brand ValueJournal of International Business Studies, 17
R. Peterson, A. Jolibert (1995)
A Meta-Analysis of Country-of-Origin EffectsJournal of International Business Studies, 26
D. Aaker (1995)
Building Strong Brands
Zhan Li, R. Dant (1998)
Dimensions of Product Quality and Country-of-Origin Effects ResearchJournal of International Consumer Marketing, 10
C. Kim, Jay-young Chung (1997)
Brand Popularity, Country Image and Market Share: An Empirical StudyJournal of International Business Studies, 28
D. Lee, G. Ganesh
Effects of partitioned country image in the context of brand image and familiarity – a categorization theory perspective
Whan Park, Bernard Jaworski, D. Macinnis (1986)
Strategic Brand Concept-Image ManagementJournal of Marketing, 50
R. Batra, V. Ramaswamy, D. Alden, J. Steenkamp, S. Ramachander (2000)
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing CountriesJournal of Consumer Psychology, 9
Israel Nebenzahl, Eugene Jaffe (1996)
Measuring the joint effect of brand and country image in consumer evaluation of global productsJournal of Marketing Practice: Applied Marketing Science
G. Erickson, J. Johansson, P. Chao (1984)
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin EffectsJournal of Consumer Research, 11
This paper examines the differential effects of country-of-manufacture information on product beliefs and attitudes for brands with different levels of brand equity. Results show that when there is congruence between brand origin and country of manufacture (e.g. a Sony television that is made in Japan), the latter information has no significant effect on product beliefs and global product attitude. When country-of-manufacture information indicates that a branded product is made in a country with a less reputable image than that of the brand origin (e.g. a Sony television that is made in Mexico), the information produces more negative effects on product evaluations for low equity brands than high equity brands. These results can be attributed to two different perceptual processes through which incongruent country-of-manufacture information affects product evaluations for brands with different levels of brand equity.
European Journal of Marketing – Emerald Publishing
Published: Feb 1, 2003
Keywords: Manufacturing; Brand equity
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.