Could Tourism Be The Economic Saviour of UK Vineyards

Could Tourism Be The Economic Saviour of UK Vineyards The vineyards of the United Kingdom are small, few in number and struggling against a mass of foreign imports. In order to survive, the owners need a market that does not put them in direct competition with these imports. The thousands of tourists that visit rural areas of the UK could constitute such a market. This potential needs to be examined, and the required facilities put in place. Structure planning, both by governments, regional authorities and the industries themselves has been seen as a priority in touristorientated economies throughout the world and UK vineyards need to follow these examples if they are to benefit from tourism. This will involve investment in improved information systems, communications, staff and shop facilities and image. It will also involve developing links with other similar rural attractions and ensuring that as a development, it is both successful as a tourist centre and has the support of the local community. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

Could Tourism Be The Economic Saviour of UK Vineyards

International Journal of Wine Marketing, Volume 16 (1): 17 – Jan 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
D.O.I.
10.1108/eb008768
Publisher site
See Article on Publisher Site

Abstract

The vineyards of the United Kingdom are small, few in number and struggling against a mass of foreign imports. In order to survive, the owners need a market that does not put them in direct competition with these imports. The thousands of tourists that visit rural areas of the UK could constitute such a market. This potential needs to be examined, and the required facilities put in place. Structure planning, both by governments, regional authorities and the industries themselves has been seen as a priority in touristorientated economies throughout the world and UK vineyards need to follow these examples if they are to benefit from tourism. This will involve investment in improved information systems, communications, staff and shop facilities and image. It will also involve developing links with other similar rural attractions and ensuring that as a development, it is both successful as a tourist centre and has the support of the local community.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Jan 1, 2004

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