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Corporate Strategy for Doing Business in the Asia Pacific Region

Corporate Strategy for Doing Business in the Asia Pacific Region Multinational companies are very active players in the business environment in the Asia Pacific region. This article gives some views on how a multinational corporation should approach this region. The major differences between the Asia Pacific region and other regions of the world are underlined and specific steps in strategy formulation and implementation at the business and corporate level are proposed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Cross Cultural Management: An International Journal Emerald Publishing

Corporate Strategy for Doing Business in the Asia Pacific Region

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1352-7606
DOI
10.1108/eb008423
Publisher site
See Article on Publisher Site

Abstract

Multinational companies are very active players in the business environment in the Asia Pacific region. This article gives some views on how a multinational corporation should approach this region. The major differences between the Asia Pacific region and other regions of the world are underlined and specific steps in strategy formulation and implementation at the business and corporate level are proposed.

Journal

Cross Cultural Management: An International JournalEmerald Publishing

Published: Mar 1, 1997

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