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Corporate social responsibility influences employee engagement

Corporate social responsibility influences employee engagement PurposeThe purpose of this study is to explore the influence of corporate social responsibility (CSR) on employee engagement, motivation and job satisfaction on the staff members of two multinational companies in Greece (Procter & Gamble [P&G] and Unilever).Design/methodology/approachA quantitative methodology in the form of statistical analysis of the results was derived from the responses on an employee engagement questionnaire.FindingsFindings show that employees are proud to identify themselves with companies that have a caring image. CSR is also positively linked to employee engagement for both companies.Research limitations/implicationsThe small size of the sample is a limitation because it leaves no room for generalising the findings. Secondly, although some of the hypotheses were backed by the data, he findings are not strong enough, as the reported correlations are too small.Practical implicationsPractitioners and marketing professionals can benefit from this research by absorbing the fact that employees feel engaged, satisfied and motivated when they play a positive role in the society through their work. As a result, it would be constructive for professionals to plan CSR strategies and involve employees both in planning and execution of those strategies.Originality/valueUnlike other studies, the authors tried to examine the link between CSR and employee behaviour amid Greece’s financial difficulties. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Social Responsibility Journal Emerald Publishing

Corporate social responsibility influences employee engagement

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1747-1117
DOI
10.1108/SRJ-09-2016-0153
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this study is to explore the influence of corporate social responsibility (CSR) on employee engagement, motivation and job satisfaction on the staff members of two multinational companies in Greece (Procter & Gamble [P&G] and Unilever).Design/methodology/approachA quantitative methodology in the form of statistical analysis of the results was derived from the responses on an employee engagement questionnaire.FindingsFindings show that employees are proud to identify themselves with companies that have a caring image. CSR is also positively linked to employee engagement for both companies.Research limitations/implicationsThe small size of the sample is a limitation because it leaves no room for generalising the findings. Secondly, although some of the hypotheses were backed by the data, he findings are not strong enough, as the reported correlations are too small.Practical implicationsPractitioners and marketing professionals can benefit from this research by absorbing the fact that employees feel engaged, satisfied and motivated when they play a positive role in the society through their work. As a result, it would be constructive for professionals to plan CSR strategies and involve employees both in planning and execution of those strategies.Originality/valueUnlike other studies, the authors tried to examine the link between CSR and employee behaviour amid Greece’s financial difficulties.

Journal

Social Responsibility Journal – Emerald Publishing

Published: Mar 5, 2018

References

  • A field study of job insecurity during a financial crisis
  • Public policies on corporate social responsibility: the role of governments in Europe
  • The relationship between charismatic leadership, work engagement, and organizational citizenship behaviours
  • The effect of buyer pressure on suppliers in SMEs to demonstrate CSR practices: an added incentive or counterproductive?