Describes a study investigating the motivations of food retailers to engage in corporate socially responsible (CSR) activities. Focusing on confectionery retailing and merchandising, the study sought to establish the extent of CSR activities and the motivations for companies to act as they do. An audit of food retailers was first conducted to establish the nature and extent of CSR activities. This was followed by a series of in-depth interviews with key decision makers in food retailing organisations, to reveal motivations behind their policies on confectionery retailing. The authors found the main motivations driving confectionery merchandising decisions to be space maximisation, profitability and customer pressure. While certain proactive companies recognised the benefits of being seen as a socially responsible company, none of the companies was driven primarily by philanthropic motivations.
International Journal of Retail & Distribution Management – Emerald Publishing
Published: Dec 1, 2000
Keywords: Ethics; Grocery industry; Confectionery; Social responsibility
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