Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Corporate Social Responsibility (CSR) communication patterns in an emerging market

Corporate Social Responsibility (CSR) communication patterns in an emerging market The purpose of this paper is to explore the concept of Corporate Social Responsibility (CSR) communication. This paper specifically aims at introspecting into CSR communication patterns in the Egyptian context, where the top ten companies in the Egyptian Stock Exchange–Environmental, Social and Governance Index (EGX-ESG) are sampled.Design/methodology/approachThe paper presents an exploratory study where content analysis of the communications of the ten top-listed companies in the ESG Index in Egypt was analyzed.FindingsThe results showed that most companies are using the “stakeholder information” strategy, with the “stakeholder involvement” strategy being the least used.Research limitations/implicationsThe results are limited to the use of the content analysis method which is a qualitative methodology. Hence, the results should be generalized with caution.Practical implicationsCSR communication is crucial to the success of companies, regardless of business size, industry or culture. Several aspects of CSR communication, to this day, remain vague for academics and practitioners alike. Therefore, additional insights about the topic should be generated. The present work aids in the understanding of CSR communication as a facet of organizational change and a new trend in emerging markets.Social implicationsThe current exploratory study sheds light on the topic of CSR communication in an important emerging market in transition, namely Egypt. The results of the communication strategies utilized by the top-listed companies can be generalized to other similar contexts.Originality/valueThe majority of the studies conducted on this particular topic took place in the USA and Europe; hence, few insights are provided about the concept in emerging markets. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Organizational Change Management Emerald Publishing

Corporate Social Responsibility (CSR) communication patterns in an emerging market

Download PDF
15 pages

Loading next page...
 
/lp/emerald-publishing/corporate-social-responsibility-csr-communication-patterns-in-an-DR27AlqXn0

References (46)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0953-4814
DOI
10.1108/jocm-03-2017-0087
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to explore the concept of Corporate Social Responsibility (CSR) communication. This paper specifically aims at introspecting into CSR communication patterns in the Egyptian context, where the top ten companies in the Egyptian Stock Exchange–Environmental, Social and Governance Index (EGX-ESG) are sampled.Design/methodology/approachThe paper presents an exploratory study where content analysis of the communications of the ten top-listed companies in the ESG Index in Egypt was analyzed.FindingsThe results showed that most companies are using the “stakeholder information” strategy, with the “stakeholder involvement” strategy being the least used.Research limitations/implicationsThe results are limited to the use of the content analysis method which is a qualitative methodology. Hence, the results should be generalized with caution.Practical implicationsCSR communication is crucial to the success of companies, regardless of business size, industry or culture. Several aspects of CSR communication, to this day, remain vague for academics and practitioners alike. Therefore, additional insights about the topic should be generated. The present work aids in the understanding of CSR communication as a facet of organizational change and a new trend in emerging markets.Social implicationsThe current exploratory study sheds light on the topic of CSR communication in an important emerging market in transition, namely Egypt. The results of the communication strategies utilized by the top-listed companies can be generalized to other similar contexts.Originality/valueThe majority of the studies conducted on this particular topic took place in the USA and Europe; hence, few insights are provided about the concept in emerging markets.

Journal

Journal of Organizational Change Management – Emerald Publishing

Published: Jul 9, 2018

Keywords: Egypt; Emerging markets; Corporate Social Responsibility (CSR); CSR communication; Communication channels; CSR message content; ESG-EGX

There are no references for this article.