Access the full text.
Sign up today, get DeepDyve free for 14 days.
Purpose – The basic purpose of this research is to compare and describe various aspects related to student perceptions of forest industry CR performance in Finland and the USA. Design/methodology/approach – With a quantitative research method, this study investigated 568 students. CSR and CSR reporting are the fundamental concepts that shape the development of the hypotheses and thus are integral to this empirical study. Findings – Finnish students have a stronger belief that reporting is reliable and open than their US counterparts. Finnish students show more positive views on the way forest industry companies implement environmental responsibility than their US counterparts. US students show more positive views on social responsibility, especially those connected with stakeholder relations, than their Finnish counterparts. Originality/value – The obvious connections between reporting views and perceptions of corporate responsibility highlight the significance of reliable reporting in the context of CR. Major fields of study significantly affected student perceptions of CR. The results of the study can help schools and enterprises to design proper CR‐related education courses or programs. Results of this study indicate that the CR weakness of the industry still lies in environmental responsibility. Thus, while forest industry companies should strive to apply a multi‐dimensional CR strategy, emphasis should still be on the environmental component.
Social Responsibility Journal – Emerald Publishing
Published: Aug 2, 2011
Keywords: Corporate responsibility; Students; Perception; Forest industry; Finland; United States of America
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.