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Corporate design: a tool for testing

Corporate design: a tool for testing Affirms the great need for corporate designs, yet states that the tests most frequently used are certainly not comprehensive. The reasons for these “partial” tests are explored (focusing on incorrect assumptions, as well as research design and methodology). Concludes that data collection was not completed, and that the next steps are to complete the testing of the current designs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Corporate Communications: An International Journal Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1356-3289
DOI
10.1108/13563280010338340
Publisher site
See Article on Publisher Site

Abstract

Affirms the great need for corporate designs, yet states that the tests most frequently used are certainly not comprehensive. The reasons for these “partial” tests are explored (focusing on incorrect assumptions, as well as research design and methodology). Concludes that data collection was not completed, and that the next steps are to complete the testing of the current designs.

Journal

Corporate Communications: An International JournalEmerald Publishing

Published: Jun 1, 2000

Keywords: Corporate planning; Tests; Corporate communications

References