Corporate communication: reflections on twentieth century change

Corporate communication: reflections on twentieth century change Looks at developments in corporate communications during the twentieth century. Reveals that communication between organizations and their publics during the twentieth century has been changing and substantially improving due to a changing society, corporate values, information technology, enhanced connectivity and shared values among nations. Also notes that businesses are beginning to equally focus on both products and consumers, and have been moving from the traditional unidirectional approach to contemporary multidirectional approaches to integrated communication. Concludes that the success or failure of business no longer affects just a few individuals or stakeholders and in time, there may be less dialectical tension between the corporate communication profession, business and society as a whole. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Corporate Communications: An International Journal Emerald Publishing

Corporate communication: reflections on twentieth century change

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1356-3289
DOI
10.1108/13563280410551169
Publisher site
See Article on Publisher Site

Abstract

Looks at developments in corporate communications during the twentieth century. Reveals that communication between organizations and their publics during the twentieth century has been changing and substantially improving due to a changing society, corporate values, information technology, enhanced connectivity and shared values among nations. Also notes that businesses are beginning to equally focus on both products and consumers, and have been moving from the traditional unidirectional approach to contemporary multidirectional approaches to integrated communication. Concludes that the success or failure of business no longer affects just a few individuals or stakeholders and in time, there may be less dialectical tension between the corporate communication profession, business and society as a whole.

Journal

Corporate Communications: An International JournalEmerald Publishing

Published: Sep 1, 2004

Keywords: Corporate communications; Public relations; History; Mass media; Communications technologies; Social change

References

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