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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1356-3289
- DOI
- 10.1108/13563280610680803
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – To explore the case for, and value of, corporate communication practice in professional development. Design/methodology/approach – This article, based on the findings of the Corporate Communication Institute's (CCI) Corporate Communication Practices and Trends 2005 Study, aims to offer a positive relationship between corporate communication practice and productive global relationships as the underpinning of a sustainable business strategy. Findings – Successful global businesses recognize the value of corporate communication in meeting the challenges of global business. Originality/value – Successful professional development of the next generation of corporate communication executives will focus on understanding of corporate communication functions and on strategic implementation capabilities.
Journal
Corporate Communications An International Journal – Emerald Publishing
Published: Jul 1, 2006
Keywords: Corporate communications; Continuing professional development