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Corporate Banking Behaviour A Survey in Hong Kong

Corporate Banking Behaviour A Survey in Hong Kong This article contains findings of a survey in HongKong amongst a representative sample ofcompanies directed to understanding their buyingbehaviour and attitude to banking services. Theareas explored include splitbanking behaviour,bank usage, bank switching, perceived importanceof attributes of a bank in a banking relationship,and usage of other financial services. As HongKong may be the third financial centre in theworld, after New York and London, and there isa general lack of literature on corporate bankingbehaviour of Hong Kong companies, this researchaims to contribute a pioneering study, which isexpected to provide invaluable insights to banksoperating in Hong Kong both locally and foreignbasedso as to formulate their bank marketingstrategies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Corporate Banking Behaviour A Survey in Hong Kong

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References (7)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-2323
DOI
10.1108/02652329010006202
Publisher site
See Article on Publisher Site

Abstract

This article contains findings of a survey in HongKong amongst a representative sample ofcompanies directed to understanding their buyingbehaviour and attitude to banking services. Theareas explored include splitbanking behaviour,bank usage, bank switching, perceived importanceof attributes of a bank in a banking relationship,and usage of other financial services. As HongKong may be the third financial centre in theworld, after New York and London, and there isa general lack of literature on corporate bankingbehaviour of Hong Kong companies, this researchaims to contribute a pioneering study, which isexpected to provide invaluable insights to banksoperating in Hong Kong both locally and foreignbasedso as to formulate their bank marketingstrategies.

Journal

International Journal of Bank Marketing – Emerald Publishing

Published: Feb 1, 1990

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