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Core software product management activities

Core software product management activities PurposeSoftware product management (SPM) unites disciplines related to product strategy, planning, development, and release. There are many organizational activities addressing technical, social, and market issues when releasing a software product. Owing to the high number of activities involved, SPM remains a complex discipline to adopt. The purpose of this paper is to understand what are the core and supporting SPM activities.Design/methodology/approachThe authors adopted the research method of meta-ethnography to present a set of techniques for synthesizing individual qualitative studies to increase the degree of conceptualization. The results obtained from three empirical studies were synthesized using the meta-ethnography approach to enhance, rethink, and create a higher level abstraction of the findings.FindingsThe results show that the study has both theoretical and practical contribution. As the meta-ethnography synthesis has not been widely applied in software engineering, the authors illustrate how to use this research method in the practice of software engineering research. The practical contribution of the study is in the identification of five core and six supporting SPM activities.Originality/valueThe practical value of this paper is in the identification of core SPM activities that should be present in any company practicing SPM. The list of supporting SPM consists of activities that are not reported to product manager but affect the product success. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Advances in Management Research Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0972-7981
DOI
10.1108/JAMR-03-2016-0022
Publisher site
See Article on Publisher Site

Abstract

PurposeSoftware product management (SPM) unites disciplines related to product strategy, planning, development, and release. There are many organizational activities addressing technical, social, and market issues when releasing a software product. Owing to the high number of activities involved, SPM remains a complex discipline to adopt. The purpose of this paper is to understand what are the core and supporting SPM activities.Design/methodology/approachThe authors adopted the research method of meta-ethnography to present a set of techniques for synthesizing individual qualitative studies to increase the degree of conceptualization. The results obtained from three empirical studies were synthesized using the meta-ethnography approach to enhance, rethink, and create a higher level abstraction of the findings.FindingsThe results show that the study has both theoretical and practical contribution. As the meta-ethnography synthesis has not been widely applied in software engineering, the authors illustrate how to use this research method in the practice of software engineering research. The practical contribution of the study is in the identification of five core and six supporting SPM activities.Originality/valueThe practical value of this paper is in the identification of core SPM activities that should be present in any company practicing SPM. The list of supporting SPM consists of activities that are not reported to product manager but affect the product success.

Journal

Journal of Advances in Management ResearchEmerald Publishing

Published: Feb 6, 2017

References