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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0094-064X
- DOI
- 10.1108/eb054367
- Publisher site
- See Article on Publisher Site
Abstract
Today, business competition is like a duck shoot at twilight you can barely see the target, which keeps moving and changing its profile, and you lose if you fail to hit it. Be assured then, that if about a thousand corporate executives take time out from negotiating the hazards of a recessionary economy to attend a conference, they expect results and value for their money no less than if they made a similar investment in consultancy advice. Still more so, for the significant number who travel halfway around the world to hear speakers address them in a tongue other than their own.
Journal
Planning Review – Emerald Publishing
Published: May 1, 1992