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Coordination economies, advertising, and search behaviour in retail markets by Kyle Bagwell and Garey Ramey: a comment

Coordination economies, advertising, and search behaviour in retail markets by Kyle Bagwell and... Discusses Bagwell and Ramey’s theory that advertising can promote sales even if mostly informative. Posits there must be method in what would perhaps seem to be the madness of customers railing against firms’ lack of communication. Highlights the various slogans employed via jingles, etc. Criticises the analysis by Bagwell and Ramey and shows how their overall explanation fails. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Cross Cultural Management Emerald Publishing

Coordination economies, advertising, and search behaviour in retail markets by Kyle Bagwell and Garey Ramey: a comment

Cross Cultural Management , Volume 10 (1): 7 – Mar 1, 2003

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References (7)

Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
1352-7606
DOI
10.1108/13527600310797559
Publisher site
See Article on Publisher Site

Abstract

Discusses Bagwell and Ramey’s theory that advertising can promote sales even if mostly informative. Posits there must be method in what would perhaps seem to be the madness of customers railing against firms’ lack of communication. Highlights the various slogans employed via jingles, etc. Criticises the analysis by Bagwell and Ramey and shows how their overall explanation fails.

Journal

Cross Cultural ManagementEmerald Publishing

Published: Mar 1, 2003

Keywords: Advertising; Retail trade; Customer requirements

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