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Conveying Service Quality Through Advertising

Conveying Service Quality Through Advertising Reports on a study attempting to understand whether, and how,service providers try to communicate quality of their services viaadvertising. Finds that few quality cues are present in magazineadvertising for services. Offers examples and suggestions for theeffective conveying of quality through advertising messages. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

Conveying Service Quality Through Advertising

Journal of Services Marketing , Volume 6 (4): 9 – Apr 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/08876049210037159
Publisher site
See Article on Publisher Site

Abstract

Reports on a study attempting to understand whether, and how,service providers try to communicate quality of their services viaadvertising. Finds that few quality cues are present in magazineadvertising for services. Offers examples and suggestions for theeffective conveying of quality through advertising messages.

Journal

Journal of Services MarketingEmerald Publishing

Published: Apr 1, 1992

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