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Convenience stores and well-being of young Japanese consumers

Convenience stores and well-being of young Japanese consumers The purpose of this paper is to look at perceptions of young Japanese consumers towards the convenience store, or konbini, with a view to understanding what attracts them to this retail format and exploring well-being in a new way that is more relevant the retail experience.Design/methodology/approachThe study looks at the emergence of the konbini as part of the Japanese food retail environment and reports on an online survey (n=453) of young Japanese consumer’s (>18 years old) attitudes towards this retail format.FindingsThe preliminary analysis of the data finds the konbini is a popular choice for young consumers for specific types of everyday goods. The main appeal lies in the ease of access, location of the stores and the ambience of the space that appeal to young consumer’s sense of well-being.Research limitations/implicationsThis is a purposeful sample of young Japanese consumers surveyed across several academic institutions.Practical implicationsKonbini must continue to innovate to attract young consumer while acknowledging the implications of their stocking policy on consumer well-being.Originality/valueThis offers a unique insight into the ways in which young Japanese consumers avail themselves of the food retail provision and provides a broader perspective on well-being in a retail environment that resonates with consumer practice. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Convenience stores and well-being of young Japanese consumers

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0959-0552
DOI
10.1108/ijrdm-08-2017-0182
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to look at perceptions of young Japanese consumers towards the convenience store, or konbini, with a view to understanding what attracts them to this retail format and exploring well-being in a new way that is more relevant the retail experience.Design/methodology/approachThe study looks at the emergence of the konbini as part of the Japanese food retail environment and reports on an online survey (n=453) of young Japanese consumer’s (>18 years old) attitudes towards this retail format.FindingsThe preliminary analysis of the data finds the konbini is a popular choice for young consumers for specific types of everyday goods. The main appeal lies in the ease of access, location of the stores and the ambience of the space that appeal to young consumer’s sense of well-being.Research limitations/implicationsThis is a purposeful sample of young Japanese consumers surveyed across several academic institutions.Practical implicationsKonbini must continue to innovate to attract young consumer while acknowledging the implications of their stocking policy on consumer well-being.Originality/valueThis offers a unique insight into the ways in which young Japanese consumers avail themselves of the food retail provision and provides a broader perspective on well-being in a retail environment that resonates with consumer practice.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Jul 31, 2019

Keywords: Well-being; Convenience stores

References