Effective cost management demands effective communication. The purpose of a communication program is to influence peoplehow they think and how they act. Communication is a means to motivate individuals to change their behavior, employees to work with greater diligence, unions to give up counterproductive work rules, lenders to give more time and concessions in debt repayment, and customers to forgive past poor service and continue buying.
Journal of Business Strategy – Emerald Publishing
Published: Jun 1, 1991