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Controlling Costs Through Effective Communication

Controlling Costs Through Effective Communication Effective cost management demands effective communication. The purpose of a communication program is to influence peoplehow they think and how they act. Communication is a means to motivate individuals to change their behavior, employees to work with greater diligence, unions to give up counterproductive work rules, lenders to give more time and concessions in debt repayment, and customers to forgive past poor service and continue buying. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Controlling Costs Through Effective Communication

Journal of Business Strategy , Volume 12 (6): 3 – Jun 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039459
Publisher site
See Article on Publisher Site

Abstract

Effective cost management demands effective communication. The purpose of a communication program is to influence peoplehow they think and how they act. Communication is a means to motivate individuals to change their behavior, employees to work with greater diligence, unions to give up counterproductive work rules, lenders to give more time and concessions in debt repayment, and customers to forgive past poor service and continue buying.

Journal

Journal of Business StrategyEmerald Publishing

Published: Jun 1, 1991

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