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Continuous learning about markets

Continuous learning about markets When talking about continuous learning organizations, the word continuous bears emphasis. Continuous is used in the sense that one does not conduct a single study at a single point in time and then use it as a basis for all following activities. I worked on mapping new product development processes at a major manufacturer of telecommunications gear. We mapped their processes for four years, from conception to launch at the beginning of the process they hired a consulting firm to do a major study of the market. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

Continuous learning about markets

Planning Review , Volume 20 (5): 3 – May 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
DOI
10.1108/eb054381
Publisher site
See Article on Publisher Site

Abstract

When talking about continuous learning organizations, the word continuous bears emphasis. Continuous is used in the sense that one does not conduct a single study at a single point in time and then use it as a basis for all following activities. I worked on mapping new product development processes at a major manufacturer of telecommunications gear. We mapped their processes for four years, from conception to launch at the beginning of the process they hired a consulting firm to do a major study of the market.

Journal

Planning ReviewEmerald Publishing

Published: May 1, 1992

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