It is maintained that consumption situation is a determinant of the intention to adopt a new product and that its potential for affecting the adopting intention depends on people′s attitude to that product category and the latitude allowed in adopting it. Product knowledge was also stipulated as a mediating factor in the process of adopting a new product, as the fitness between the needs of situation and the product attribute are a main concern in the process of adoption. Utilising product information, the test hypothesis is twofold in this study. One is the repeated measure method, dealing with the general definition of situation. The other is the quasi‐experimental factorial design, elaborating on the specifically described situations.
European Journal of Marketing – Emerald Publishing
Published: Oct 1, 1991
Keywords: Utilization; Product information; New product development
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera