Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/consumers-evaluation-of-ethical-luxury-advertisements-the-roles-of-OlRRCR0aap
References (91)
-
S. Blasi, Lorenzo Brigato, S. Sedita (2020)
Eco-friendliness and fashion perceptual attributes of fashion brands: An analysis of consumers’ perceptions based on twitter data miningJournal of Cleaner Production, 244
-
T. Rai, A. Fiske (2011)
Moral psychology is relationship regulation: moral motives for unity, hierarchy, equality, and proportionality.Psychological review, 118 1
-
A.A. Mitchell, J.C. Olson (2000)
Are product attribute beliefs the only mediator of advertising effects on brand attitude?Advertising and Society Review, 1
-
G. Cornelissen, M. Pandelaere, L. Warlop, S. Dewitte (2008)
Positive Cueing: Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors as EnvironmentalMKTG: Consumer Decision Making & Search (Topic)
-
Jennifer Escalas, Barbara Stern (2003)
Sympathy and Empathy: Emotional Responses to Advertising DramasJournal of Consumer Research, 29
-
J. Tracy, R. Robins (2004)
TARGET ARTICLE: "Putting the Self Into Self-Conscious Emotions: A Theoretical Model"Psychological Inquiry, 15
-
Susan Fournier, Claudio Alvarez (2011)
Brands as Relationship Partners: Warmth, Competence, and In-BetweenManagerial Marketing eJournal
-
A.M. James, B. Montgomery, S.S. Muthu (2017)
The Role of the Retailer in Socially Responsible Fashion PurchasingTextiles and Clothing Sustainability: Sustainable Fashion and Consumption
-
J.P. Tangney, R.L. Dearing (2002)
Shame and Guilt
-
(2019)
The future is now -
Adam Duhachek, Nidhi Agrawal, Dahee Han (2012)
Guilt versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking MessagesJournal of Marketing Research, 49
-
Derek Rucker, A. Galinsky (2009)
Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behaviorJournal of Experimental Social Psychology, 45
-
Kumju Hwang, Hyewon Kim (2018)
Are Ethical Consumers Happy? Effects of Ethical Consumers' Motivations Based on Empathy Versus Self-orientation on Their HappinessJournal of Business Ethics, 151
-
S. Fournier, C. Alvarez (2012)
Brands as relationship partners: warmth, competence, and in-betweenJournal of Consumer Psychology, 22
-
H. Markus, S. Kitayama (1991)
Culture and the self: Implications for cognition, emotion, and motivation.Psychological Review, 98
-
I.M. Bergmann (2020)
The intersection of animals and global sustainability—a critical studies terrain for better policies?Multidisciplinary Digital Publishing Institute Proceedings, 73
-
J. Catlin, Yitong Wang (2012)
Recycling Gone Bad: When the Option to Recycle Increases Resource ConsumptionSustainable Technology eJournal
-
Bruna Todeschini, M. Cortimiglia, Daniela Callegaro-de-Menezes, A. Ghezzi (2017)
Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challengesBusiness Horizons, 60
-
George Newman, Margarita Gorlin, R. Dhar (2014)
When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product EnhancementsJournal of Consumer Research, 41
-
Cesare Amatulli, M. Angelis, G. Pino, G. Guido (2020)
An investigation of unsustainable luxury: How guilt drives negative word-of-mouthInternational Journal of Research in Marketing, 37
-
C. Batson, K. O'quin, J. Fultz, Mary Vanderplas, Alice Isen (1983)
Influence of self-reported distress and empathy on egoistic versus altruistic motivation to help.Journal of Personality and Social Psychology, 45
-
K. Bishop (2014)
The most controversial and effect ads ever? -
Thomas Allard, K. White (2015)
Cross-Domain Effects of Guilt on Desire for Self-Improvement ProductsJournal of Consumer Research, 42
-
K. White, Jennifer Argo, Jaideep Sengupta (2012)
Dissociative Versus Associative Responses to Social Identity Threat: The Role of Consumer Self-ConstrualUniversity of Alberta School of Business Research Paper Series
-
Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang, D. Pai (2010)
The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate ReputationJournal of Business Ethics, 95
-
B. Rollin (2006)
The Regulation of Animal Research and the Emergence of Animal Ethics: A Conceptual HistoryTheoretical Medicine and Bioethics, 27
-
Vladas Griskevicius, J. Tybur (2010)
INTERPERSONAL RELATIONS AND GROUP PROCESSES Going Green to Be Seen : Status , Reputation , and Conspicuous Conservation -
Jungkun Park, Jiseon Ahn (2021)
Editorial introduction: Luxury services focusing on marketing and managementJournal of Retailing and Consumer Services, 58
-
To Fur or not to Fur: Sustainable Production and Consumption Within Animal-Based Luxury and Fashion Products
-
Alicja Raciniewska (2014)
Ethics in fashion as a social problem: Ethical fashion in Poland, 1
-
Yanyan Chen, Dirk Moosmayer (2020)
When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian ContextJournal of Business Ethics, 161
-
Iain Davies, Zoe Lee, Ine Ahonkhai (2012)
Do Consumers Care About Ethical-Luxury?Journal of Business Ethics, 106
-
Vishal Lala, G. Chakraborty (2015)
Impact of consumers’ effort investments on buying decisionsJournal of Consumer Marketing, 32
-
K. White, R. MacDonnell, J. Ellard (2012)
Belief in a Just World: Consumer Intentions and Behaviors toward Ethical ProductsJournal of Marketing, 76
-
Delphine Dion, E. Arnould (2011)
Retail Luxury Strategy: Assembling Charisma through Art and MagicJournal of Retailing, 87
-
J. Peloza, K. White, Jingzhi Shang (2013)
Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical AttributesJournal of Marketing, 77
-
J. Aaker, K.D. Vohs, C. Mogilner (2010)
Nonprofits are seen as warm and for-profits as competent: firm stereotypes matterJournal of Consumer Research, 37
-
Mark Davis (1983)
Measuring individual differences in empathy: Evidence for a multidimensional approach.Journal of Personality and Social Psychology, 44
-
Jiewen Hong, Hannah Chang (2015)
I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision MakingJournal of Consumer Research, 41
-
K. White, J.J. Argo, J. Sengupta (2012a)
Dissociative versus associative responses to social identity threat: the role of consumer self-construalJournal of Consumer Research, 39
-
Sune Borkfelt, S. Kondrup, H. Röcklinsberg, Kristian Bjørkdahl, M. Gjerris (2015)
Closer to Nature? A Critical Discussion of the Marketing of “Ethical” Animal ProductsJournal of Agricultural and Environmental Ethics, 28
-
Chun-Tuan Chang (2011)
Guilt appeals in cause-related marketingInternational Journal of Advertising, 30
-
A.F. Hayes (2017)
Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
-
S. Fiske, Amy Cuddy, P. Glick, Jun Xu (2002)
A model of (often mixed) stereotype content: competence and warmth respectively follow from perceived status and competition.Journal of personality and social psychology, 82 6
-
H. Hagtvedt, V. Patrick (2016)
Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?Journal of Retailing, 92
-
June Tangney, J. Stuewig, Andres Martinez (2014)
Two Faces of ShamePsychological Science, 25
-
E. Essen, J. Lindsjö, C. Berg (2020)
Instagranimal: Animal Welfare and Animal Ethics Challenges of Animal-Based TourismAnimals : an Open Access Journal from MDPI, 10
-
Piyush Sharma (2010)
Measuring personal cultural orientations: scale development and validationJournal of the Academy of Marketing Science, 38
-
M. Achabou, S. Dekhili, A. Codini (2020)
Consumer preferences towards animal-friendly fashion products: an application to the Italian marketJournal of Consumer Marketing, 37
-
Carlos Torelli, A. Monga, A. Kaikati (2012)
Doing Poorly by Doing Good: Corporate Social Responsibility and Brand ConceptsCorporate Reputation eJournal
-
A. Abele, B. Wojciszke (2007)
Agency and communion from the perspective of self versus others.Journal of personality and social psychology, 93 5
-
C. Barnett, P. Cloke, N. Clarke, A. Malpass (2005)
Consuming Ethics: Articulating the Subjects and Spaces of Ethical ConsumptionAntipode, 37
-
L. Edinger‐Schons, J. Sipilä, Sankar Sen, G. Mende, J. Wieseke (2018)
Are two reasons better than one? The role of appeal type in consumer responses to sustainable productsJournal of Consumer Psychology, 28
-
A. Bolton (2004)
Wild: Fashion Untamed
-
Wenbo Wang, Aradhna Krishna, Brent McFerran (2017)
Turning off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of FirmsJournal of Marketing Research, 54
-
Hsuan‐Hsuan Ku, Rong-An Shang, Yi-Fan Fu (2020)
Social learning effects of complaint handling on social media: Self-construal as a moderatorJournal of Retailing and Consumer Services
-
Geoffrey Goodwin, Jared Piazza, P. Rozin (2014)
Moral character predominates in person perception and evaluation.Journal of personality and social psychology, 106 1
-
J. Cox, J. Bridgers (2019)
Why is animal welfare important for sustainable consumption and production? -
Keith Wilcox, H. Kim, Sankar Sen (2009)
Why Do Consumers Buy Counterfeit Luxury Brands?Journal of Marketing Research, 46
-
Amy Cuddy, S. Fiske, P. Glick (2007)
The BIAS map: behaviors from intergroup affect and stereotypes.Journal of personality and social psychology, 92 4
-
G. Hofstede (2001)
Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations across Nations
-
Iris Bergmann (2020)
The Intersection of Animals and Global Sustainability—A Critical Studies Terrain for Better Policies?Proceedings
-
Margaret Campbell, K. Winterich (2018)
A Framework for the Consumer Psychology of Morality in the MarketplaceJournal of Consumer Psychology, 28
-
V. Griskevicius, J.M. Tybur, B. Van den Bergh (2010)
Going green to be seen: status, reputation, and conspicuous conservationJournal of Personality and Social Psychology, 98
-
Jennifer Aaker, K. Vohs, Cassie Mogilner (2010)
Non-Profits are Seen as Warm and For-Profits as Competent: Firm Stereotypes MatterCGN: Consumers (Topic)
-
D. Dubois, Derek Rucker, A. Galinsky (2016)
Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus WarmthJournal of Consumer Research, 43
-
Jae-eun Kim, K. Johnson (2013)
The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural ExaminationJournal of Business Ethics, 112
-
A. Mitchell, J. Olson (1981)
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?Journal of Marketing Research, 18
-
E. Cooper-Martin, M.B. Holbrook, L. McAlister, M.L. Rothschild (1993)
Advances in Consumer Research, 20
-
Jie Xu (2021)
The impact of guilt and shame in charity advertising: The role of self‐construalInternational Journal of Nonprofit and Voluntary Sector Marketing
-
M. Brambilla, S. Sacchi, Federica Castellini, P. Riva (2010)
The Effects of Status on Perceived Warmth and Competence Malleability of the Relationship Between Status and Stereotype ContentSocial Psychology, 41
-
A. Hale (2008)
Organising and Networking in Support of Garment Workers: Why we Researched Subcontracting Chains -
P. Schultz, J. Nolan, R. Cialdini, Noah Goldstein, Vladas Griskevicius (2018)
The Constructive, Destructive, and Reconstructive Power of Social Norms: ReprisePerspectives on Psychological Science, 13
-
J. Xu (2022)
The impact of guilt and shame in charity advertising: the role of self-construalJournal of Philanthropy and Marketing, 27
-
Kristin Stewart, M. Kammer-Kerwick, H. Koh, Isabella Cunningham (2018)
Examining digital advertising using an affect transfer hypothesisJournal of Research in Interactive Marketing, 12
-
Jochim Hansen, M. Wänke (2011)
The abstractness of luxuryJournal of Economic Psychology, 32
-
C. Ki, K. Lee, Youn-Kyung Kim (2017)
Pleasure and guilt: how do they interplay in luxury consumption?European Journal of Marketing, 51
-
C. Batson, M. Bolen, J. Cross, Helen Neuringer-Benefiel (1986)
Where is the altruism in the altruistic personalityJournal of Personality and Social Psychology, 50
-
Lamberto Zollo (2020)
The Consumers’ Emotional Dog Learns to Persuade Its Rational Tail: Toward a Social Intuitionist Framework of Ethical ConsumptionJournal of Business Ethics, 168
-
Kathrynn Pounders, Seungae Lee, M. Royne (2018)
The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory FocusJournal of Current Issues & Research in Advertising, 39
-
Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth Keenan, Leif Nelson (2013)
Commitment and Behavior Change: Evidence from the FieldJournal of Consumer Research, 39
-
M. Ramchandani, I. Coste-Maniere, S.S. Muthu (2017)
Textiles and Clothing Sustainability
-
Douglas Hollan (2012)
Emerging Issues in the Cross-Cultural Study of EmpathyEmotion Review, 4
-
Youngmee Kim, T. Kasser, Hoo-Jung Lee (2003)
Self-Concept, Aspirations, and Weil-Being in South Korea and the United StatesThe Journal of Social Psychology, 143
-
G. Cornelissen, M. Pandelaere, L. Warlop, S. Dewitte (2008)
Positive cueing: promoting sustainable consumer behavior by cueing common environmental behaviors as environmentalInternational Journal of Research in Marketing, 25
-
Peter Strelan (2007)
Who forgives others, themselves, and situations? The roles of narcissism, guilt, self-esteem, and agreeablenessPersonality and Individual Differences, 42
-
Y. Han, Joseph Nunes, Xavier Drèze (2010)
Signaling Status with Luxury Goods: The Role of Brand ProminenceJournal of Marketing, 74
-
(2010)
Fashion conscience -
Elien Verniers (2021)
Bringing animal welfare under the umbrella of sustainable development: A legal analysisReview of European, Comparative & International Environmental Law
-
S. Vitell, R. King, Katharine Howie, Jean-François Toti, Lumina Albert, E. Hidalgo, O. Yacout (2016)
Spirituality, Moral Identity, and Consumer Ethics: A Multi-cultural StudyJournal of Business Ethics, 139
-
J.M. Chua (2020)
Are exotic skins out of fashion?
- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 1355-5855
- DOI
- 10.1108/apjml-12-2022-1043
- Publisher site
- See Article on Publisher Site
Abstract
The authors investigated the factors influencing consumer evaluations of advertisements for ethical luxury products that incorporate animal rights and protection concerns. The authors empirically examined how ethical messages influence advertisement persuasiveness through ethical consumer guilt and positively impact consumer evaluations of ethical luxury products. Furthermore, the authors explored the moderating role of consumers’ independent versus interdependent self-construals.Design/methodology/approachThe authors conducted four experimental studies on the interplay among ethicality, luxury brand positioning and self-construal. Moderated mediation analyses revealed that moral emotions were responsible for the effect of ethical luxury advertisements that address animal welfare on brand attitude.FindingsAdvertisement messages signaling a luxury brand’s ethical efforts increase empathy through ethical consumer guilt, thereby generating favorable attitudes toward luxury products. However, this effect is limited to consumers with independent self-construal in South Korea and the United States of America.Originality/valueThe authors offer novel insights into the roles of ethical consumer guilt and empathy in the positive effects of ethical messages from luxury brands. Furthermore, the authors identified brand type and self-construal as boundary conditions for the effects observed across different consumer groups and markets.
Journal
Asia Pacific Journal of Marketing and Logistics – Emerald Publishing
Published: Aug 23, 2024
Keywords: Ethical; Luxury; Guilt; Empathy; Self-construal