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Consumer understanding of sugar types predicts food label use

Consumer understanding of sugar types predicts food label use There is growing awareness internationally of the need to reduce intake of added sugars. The purpose of this study was to examine consumer sugar knowledge and food label use.Design/methodology/approachThis cross-sectional online survey included 229 adult participants (85% female and 15% male). Participants completed measures of demographics, sugar knowledge, interest in food and nutrition, food choice motivations and beliefs and food label use. The sample of convenience showed that participants were from Australasia (n = 90), the USA (n = 90) and other Western (Europe and Canada, n = 49) countries.FindingsOverall, participant sugar knowledge predicted nutrition label use over and above individual demographic and psychological characteristics (interest in food and nutrition, health beliefs and food choice motivations) (p < 0.001). Country comparisons revealed that those in Australasia reported lower sugar knowledge compared to the USA (p =< 0.001) and other Western countries (p = 0.028).Research limitations/implicationsOverall, participant sugar knowledge predicted nutrition label use over and above individual demographic and psychological characteristics (interest in food and nutrition, health beliefs and food choice motivations) (p < 001). Country comparisons revealed that those in Australasia reported lower sugar knowledge compared to the USA (p =< 0.001) and other Western countries (p = 0.028).Originality/valueThis study explored sugar knowledge as a unique predictor of food label use, taking into account individual characteristics in demographics, food choice motivations and health beliefs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nutrition & Food Science Emerald Publishing

Consumer understanding of sugar types predicts food label use

Nutrition & Food Science , Volume 53 (5): 14 – Jul 5, 2023

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References (34)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0034-6659
eISSN
0034-6659
DOI
10.1108/nfs-02-2022-0066
Publisher site
See Article on Publisher Site

Abstract

There is growing awareness internationally of the need to reduce intake of added sugars. The purpose of this study was to examine consumer sugar knowledge and food label use.Design/methodology/approachThis cross-sectional online survey included 229 adult participants (85% female and 15% male). Participants completed measures of demographics, sugar knowledge, interest in food and nutrition, food choice motivations and beliefs and food label use. The sample of convenience showed that participants were from Australasia (n = 90), the USA (n = 90) and other Western (Europe and Canada, n = 49) countries.FindingsOverall, participant sugar knowledge predicted nutrition label use over and above individual demographic and psychological characteristics (interest in food and nutrition, health beliefs and food choice motivations) (p < 0.001). Country comparisons revealed that those in Australasia reported lower sugar knowledge compared to the USA (p =< 0.001) and other Western countries (p = 0.028).Research limitations/implicationsOverall, participant sugar knowledge predicted nutrition label use over and above individual demographic and psychological characteristics (interest in food and nutrition, health beliefs and food choice motivations) (p < 001). Country comparisons revealed that those in Australasia reported lower sugar knowledge compared to the USA (p =< 0.001) and other Western countries (p = 0.028).Originality/valueThis study explored sugar knowledge as a unique predictor of food label use, taking into account individual characteristics in demographics, food choice motivations and health beliefs.

Journal

Nutrition & Food ScienceEmerald Publishing

Published: Jul 5, 2023

Keywords: Labelling; Sugar; Food labels; Label use; Nutrition knowledge

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