Access the full text.
Sign up today, get DeepDyve free for 14 days.
P. Danaher, V. Haddrell (1996)
A comparison of question scales used for measuring customer satisfactionInternational Journal of Service Industry Management, 7
H. Barksdale, William Darden (1972)
Consumer Attitudes toward Marketing and ConsumerismJournal of Marketing, 36
William Darley, Denise Johnson (1993)
Cross-National Comparison of Consumer Attitudes toward Consumerism in Four Developing Countries.Journal of Consumer Affairs, 27
Nimet Uray, B. Menguc (1996)
Testing the Cross-Cultural Generalizability of the Scale of Consumer Attitudes Toward Marketing and ConsumerismJournal of International Consumer Marketing, 9
P. Varadarajan, P. Thirunarayana (1990)
Consumers′ Attitudes towards Marketing Practices, Consumerism and Government Regulations: Cross‐national PerspectivesEuropean Journal of Marketing, 24
T. Nguyen (2007)
Factors affecting the utilization of the internet by internationalizing firms in transition markets: Evidence from VietnamMarketing Intelligence & Planning, 25
P. Dabholkar, Dayle Thorpe, Joseph Rentz (1996)
A measure of service quality for retail stores: Scale development and validationJournal of the Academy of Marketing Science, 24
J. Hair (1972)
Multivariate data analysisInternational Statistical Review, 40
E. Kaynak (1985)
SOME THOUGHTS ON CONSUMERISM IN DEVELOPED AND LESS DEVELOPED COUNTRIESInternational Marketing Review, 2
Eleanor Chan, O. Yau, Robert Chan (1990)
Consumer Sentiment in Australia: A Replication and Cross‐national ComparisonEuropean Journal of Marketing, 24
H. Wong, B. Merrilees (2007)
Multiple roles for branding in international marketingInternational Marketing Review, 24
P. Kotler (1972)
What Consumerism Means to MarketersHarvard Business Review, 50
C. Veloutsou, S. Daskou, A. Daskou (2004)
Are the determinants of bank loyalty brand specific?Journal of Financial Services Marketing, 9
J. Gaski, M. Etzel (1986)
The Index of Consumer Sentiment toward MarketingJournal of Marketing, 50
J. Gaski, M. Etzel (2005)
National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and AnalysisJournal of Consumer Research, 31
C. Wee, M. Chan (1989)
Consumer Sentiment towards Marketing in Hong KongEuropean Journal of Marketing, 23
Steven Lysonski, S. Durvasula, J. Watson (2003)
Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal viewEuropean Journal of Marketing, 37
H.C. Barksdale, W.D. Jr Perreault, J. Arndt, J.A. Barnhill, W.A. French, M. Halliday, J. Zif
A cross‐national survey of consumer attitudes towards marketing practices, consumerism and government regulations
Ali Quazi (2002)
Managerial views of consumerism: a two-country comparisonEuropean Journal of Marketing, 36
C. Wang, Z. Chen (2004)
Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effectsJournal of Consumer Marketing, 21
R. Bagozzi, T. Heatherton (1994)
A general approach to representing multifaceted personality constructs: Application to state self‐esteemStructural Equation Modeling, 1
N. Ndubisi (2006)
A structural equation modelling of the antecedents of relationship quality in the Malaysia banking sectorJournal of Financial Services Marketing, 11
T. Chan, G. Cui (2004)
Consumer attitudes toward marketing in a transitional economy: a replication and extensionJournal of Consumer Marketing, 21
Purpose – The purpose of this paper is to investigate the overall attitudes of consumers in Bangladesh toward marketing. The paper also empirically tests for associations between consumer attitudes toward marketing, satisfaction with marketing mix and perception of government regulation in least developing countries (LDCs) using the structural equations modelling. Design/methodology/approach – A multi‐stage cluster sample of 600 consumers was surveyed to measure consumer sentiment toward marketing in Bangladesh and to test the theoretical model. Data were analyzed using analysis of variances and structural equations modelling. Findings – The study found Bangladeshi consumers are aggregately more unfavourable towards marketing practices in comparison to transitional countries and less unfavourable in comparison to developed ones. The marketing sentiment scale showed evidence of divergent, convergent and predictive validity. The results from the structural equation paths provided evidence that associations do exist between attitudes toward marketing, satisfaction and government regulation variables. The study also revealed that there were no significant differences in attitude towards government regulation with respect to various demographics variables. Research limitations/implications – This is the first such research carried out in an LDC, similar studies need to be carried out in other LDCs to validate the findings further. Practical implications – It gives an insight into the mind of the Bangladeshi consumers. It can be useful for marketers in designing effective marketing programs and positioning of existing and future products in LDCs. Originality/value – This is the first measurement of consumer sentiment towards marketing in a LDC. In addition, the study empirically provides evidence for researchers and practitioners that significant associations do exist between consumer attitudes toward marketing, satisfaction and government regulation variables.
Marketing Intelligence & Planning – Emerald Publishing
Published: Aug 1, 2008
Keywords: Consumer attitudes; Developing countries; Marketing strategy; Bangladesh
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.