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This study aims to review relevant studies concerning consumer purchase of halal-certified products. A total of 35 studies related to the consumer purchasing behavior of halal-certified products in top-tier journals have been identified according to the recommended systematic literature review methodology.Design/methodology/approachA systematic literature review approach was implemented to examine, summarize and finally interpret the relevant research stream pertaining to consumer purchase of halal-certified products.FindingsThere are five research streams extracted from this systematic review, halal study context, theories adapted, covariance-based-structural equation modeling (SEM) vs partial least square-SEM, Muslim vs nonMuslim consumer and role of religiosity. Despite the growing interest in the quantitative approach in consumer purchase behavior in halal-certified products, scholars in halal consumer studies must have a greater extent of work. These include incorporating diverse theories in the framework, an advanced SEM approach, and relevant determinants to capture consumer purchasing of halal-certified products in the highly anticipated and profitable Muslim market.Research limitations/implicationsFindings would help researchers in halal studies to consider and contemplate critical issues, according to the research stream presented in this review.Originality/valueTo the best of the authors’ knowledge, this study is the first review of quantitative studies on consumer purchases of halal-certified products.
Journal of Islamic Marketing – Emerald Publishing
Published: May 11, 2023
Keywords: Quantitative; Religiosity; Halal certified product; Muslim and nonMuslim consumer
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