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Consumer perspectives: take‐out packaging and food safety

Consumer perspectives: take‐out packaging and food safety Purpose – A consumer focus group was conducted in West Texas, to discuss consumer opinion about desired features in take‐out containers or packaging, and perceptions related to food safety practices. Findings – The results of this qualitative case study indicated that the majority of take‐out food was purchased for personal consumption, and that location, convenience and time are the primary factors influencing the decision for purchase. The main features considered desirable in take‐out containers were these: the ability to insulate food, to contain product without spillage, and to keep individual foods separate within the same package. Practical implications – As the desirability for take‐out food continues to increase, risks emerge surrounding the lack of handling instructions on most take‐out packaging, and the scarcity of consumer food safety knowledge. Though most participants in this study claimed to return home quickly with take‐out food after purchase, and consume the food as soon as possible, a good number admitted to not being as knowledgeable about food safety and handling as they would like. Research limitations/implications – Though data were collected from a diverse group of panelists, the small scope of this research could not be said to represent the USA as a whole. Future studies would need to include multiple focus group studies in metropolitan regions across the nation. Originality/value – The paper adds to the body of knowledge on take‐out food and customer attitudes to food safety. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Consumer perspectives: take‐out packaging and food safety

British Food Journal , Volume 110 (8): 10 – Aug 8, 2008

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References (7)

Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070700810893340
Publisher site
See Article on Publisher Site

Abstract

Purpose – A consumer focus group was conducted in West Texas, to discuss consumer opinion about desired features in take‐out containers or packaging, and perceptions related to food safety practices. Findings – The results of this qualitative case study indicated that the majority of take‐out food was purchased for personal consumption, and that location, convenience and time are the primary factors influencing the decision for purchase. The main features considered desirable in take‐out containers were these: the ability to insulate food, to contain product without spillage, and to keep individual foods separate within the same package. Practical implications – As the desirability for take‐out food continues to increase, risks emerge surrounding the lack of handling instructions on most take‐out packaging, and the scarcity of consumer food safety knowledge. Though most participants in this study claimed to return home quickly with take‐out food after purchase, and consume the food as soon as possible, a good number admitted to not being as knowledgeable about food safety and handling as they would like. Research limitations/implications – Though data were collected from a diverse group of panelists, the small scope of this research could not be said to represent the USA as a whole. Future studies would need to include multiple focus group studies in metropolitan regions across the nation. Originality/value – The paper adds to the body of knowledge on take‐out food and customer attitudes to food safety.

Journal

British Food JournalEmerald Publishing

Published: Aug 8, 2008

Keywords: Fast foods; Food packaging; Customer satisfaction; United States of America

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