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Consumer perspective on CSR literature review and future research agenda

Consumer perspective on CSR literature review and future research agenda PurposeThe purpose of this study is to present a taxonomical classification of literature on consumer perspectives toward corporate social responsibility (CSR) along with a comprehensive bibliography and future research agenda.Design/methodology/approachA range of online database was searched to collect research papers from various journals. Hundred articles were identified from the source of 61 journals that have been reviewed thoroughly. The papers were classified under different categories.FindingsThe results show that most of the studies in this context have been conducted in developed countries, and there is a dearth of studies that have been done in a developing economy. This study reveals a growth pattern of research during the time studied and has identified major gaps in the existing literature, and they may be exploited for further research.Research limitations/implicationsThis study is limited to full-text articles in English that are available in the selected database. The findings are generalized only to the specific population of selected databases for a given time period. This paper will be useful for academicians to analyze the current nature of academic research in this area and will provide an added advantage to managers for understanding the impact of CSR activities on consumer behavior.Originality/valueThis is the first academic literature review on consumer perspectives toward CSR, and it provides a bibliography of academic literature from 1997 to 2013, covering 61 journals. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research Review Emerald Publishing

Consumer perspective on CSR literature review and future research agenda

Management Research Review , Volume 38 (2): 22 – Feb 16, 2015

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2040-8269
DOI
10.1108/MRR-09-2013-0223
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this study is to present a taxonomical classification of literature on consumer perspectives toward corporate social responsibility (CSR) along with a comprehensive bibliography and future research agenda.Design/methodology/approachA range of online database was searched to collect research papers from various journals. Hundred articles were identified from the source of 61 journals that have been reviewed thoroughly. The papers were classified under different categories.FindingsThe results show that most of the studies in this context have been conducted in developed countries, and there is a dearth of studies that have been done in a developing economy. This study reveals a growth pattern of research during the time studied and has identified major gaps in the existing literature, and they may be exploited for further research.Research limitations/implicationsThis study is limited to full-text articles in English that are available in the selected database. The findings are generalized only to the specific population of selected databases for a given time period. This paper will be useful for academicians to analyze the current nature of academic research in this area and will provide an added advantage to managers for understanding the impact of CSR activities on consumer behavior.Originality/valueThis is the first academic literature review on consumer perspectives toward CSR, and it provides a bibliography of academic literature from 1997 to 2013, covering 61 journals.

Journal

Management Research ReviewEmerald Publishing

Published: Feb 16, 2015

References