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Consumer Perceptions of Department Store Service a Lesson for Retailers

Consumer Perceptions of Department Store Service a Lesson for Retailers Reports on the difficulties currently faced by department stores.Argues that a return to a true service orientation is needed. Discussesconsumer attitudes towards the service offered in such stores via theresults of a focus group interview, ranking and perceptual mapping ofstore services. Offers managerial guidelines for implementing asuccessful service strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

Consumer Perceptions of Department Store Service a Lesson for Retailers

Journal of Services Marketing , Volume 6 (2): 14 – Feb 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/08876049210035818
Publisher site
See Article on Publisher Site

Abstract

Reports on the difficulties currently faced by department stores.Argues that a return to a true service orientation is needed. Discussesconsumer attitudes towards the service offered in such stores via theresults of a focus group interview, ranking and perceptual mapping ofstore services. Offers managerial guidelines for implementing asuccessful service strategy.

Journal

Journal of Services MarketingEmerald Publishing

Published: Feb 1, 1992

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