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Consumer perceptions in Eastern European food markets

Consumer perceptions in Eastern European food markets Conducts a small‐scale consumer survey in Bulgaria and the Czech Republic. Examines consumer preferences with respect to product and distribution characteristics of food. Finds product characteristics to be more important than service characteristics. Furthermore, customers have a strong preference for imported foods, but exaggerate the market share, and are mainly impressed by the presentation and packaging superiority. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Consumer perceptions in Eastern European food markets

British Food Journal , Volume 97 (2): 5 – Mar 1, 1995

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References (27)

Publisher
Emerald Publishing
Copyright
Copyright © 1995 MCB UP Ltd. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070709510082489
Publisher site
See Article on Publisher Site

Abstract

Conducts a small‐scale consumer survey in Bulgaria and the Czech Republic. Examines consumer preferences with respect to product and distribution characteristics of food. Finds product characteristics to be more important than service characteristics. Furthermore, customers have a strong preference for imported foods, but exaggerate the market share, and are mainly impressed by the presentation and packaging superiority.

Journal

British Food JournalEmerald Publishing

Published: Mar 1, 1995

Keywords: Distribution; Eastern Europe; Food industry; Imports; Service

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