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Conducts a small‐scale consumer survey in Bulgaria and the Czech Republic. Examines consumer preferences with respect to product and distribution characteristics of food. Finds product characteristics to be more important than service characteristics. Furthermore, customers have a strong preference for imported foods, but exaggerate the market share, and are mainly impressed by the presentation and packaging superiority.
British Food Journal – Emerald Publishing
Published: Mar 1, 1995
Keywords: Distribution; Eastern Europe; Food industry; Imports; Service
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