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Consumer perception of fresh meat quality in Germany

Consumer perception of fresh meat quality in Germany In this article, the results of a consumer survey for Germany are presented. Extrinsic cues play an important role for quality selection in the shop. Here "country of origin" and "place of purchase" play a dominant role. To judge the eating quality of fresh meat, those experience quality attribute cues, which are hard to measure with characteristics, like flavour or smell, seem to be the most important. For assessing the safety of meat, "country of origin" as an extrinsic credence quality attribute cue and "freshness" as an intrinsic credence quality attribute cue are of most importance. "Country of origin" is used by consumers not only to predict eating quality but also to indicate safety. This holds not only for beef, but also for pork and, to a lesser extent, chicken. The most trusted source of information on the safety of meat is the butcher. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Consumer perception of fresh meat quality in Germany

British Food Journal , Volume 102 (3): 21 – Apr 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070700010324763
Publisher site
See Article on Publisher Site

Abstract

In this article, the results of a consumer survey for Germany are presented. Extrinsic cues play an important role for quality selection in the shop. Here "country of origin" and "place of purchase" play a dominant role. To judge the eating quality of fresh meat, those experience quality attribute cues, which are hard to measure with characteristics, like flavour or smell, seem to be the most important. For assessing the safety of meat, "country of origin" as an extrinsic credence quality attribute cue and "freshness" as an intrinsic credence quality attribute cue are of most importance. "Country of origin" is used by consumers not only to predict eating quality but also to indicate safety. This holds not only for beef, but also for pork and, to a lesser extent, chicken. The most trusted source of information on the safety of meat is the butcher.

Journal

British Food JournalEmerald Publishing

Published: Apr 1, 2000

Keywords: Meat; Germany

References