Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/consumer-perception-and-preferences-of-message-structure-c07PwUhmGQ
References (0)
References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0140-9174
- DOI
- 10.1108/eb027698
- Publisher site
- See Article on Publisher Site
Abstract
Consumer choice and decisionmaking is always based on some kind of information regardless of what term input, stimuli, cue, message, information we use of it The inner information processes of the consumer, reception, perception, and processing of information, the reciprocity of information with attitudes and behaviour, and the storage and use of information can be seen as a subfield in a communication system which is formed between the sender and receiver of information. This communication system has proved to be essential both in recognising consumer wants and in stimulating his behaviour.
Journal
Management Research News – Emerald Publishing
Published: Feb 1, 1978