Consumer decision‐making styles: a multi‐country investigation

Consumer decision‐making styles: a multi‐country investigation Argues that profiling consumer decision‐making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross‐cultural issues. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Consumer decision‐making styles: a multi‐country investigation

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Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569610153273
Publisher site
See Article on Publisher Site

Abstract

Argues that profiling consumer decision‐making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross‐cultural issues.

Journal

European Journal of MarketingEmerald Publishing

Published: Dec 1, 1996

Keywords: Consumer behaviour; Decision making; Factor analysis; Shopping

References

  • International Marketing Research
    Douglas, S.; Craig, C.S.
  • Consumer decision‐making styles: comparison between United States and Korean young consumer
    Hafstrom, J.L.; Chae, J.S.; Chung, Y.S.
  • Consumer decision‐making styles as a function of individual learning styles
    Sproles, E.K.; Sproles, G.B.
  • A methodology for profiling consumer decision‐making styles
    Sproles, G.B.; Kendall, E.L.

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