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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0265-2323
- DOI
- 10.1108/02652329210016803
- Publisher site
- See Article on Publisher Site
Abstract
Examines existing models of buyer behaviour and evaluates theirrelevance to financial services in the light of the specificcharacteristics of the sector and its products. Reviews empirical workrelating to both personal and corporate buying behaviour and suggeststhe IMP framework as a basis for future conceptual work because of itsemphasis on the relationships and interactions in the buying process.
Journal
International Journal of Bank Marketing – Emerald Publishing
Published: May 1, 1992