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/lp/emerald-publishing/construction-export-marketing-the-singapore-experience-fQsc0SThiH
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0263-4503
- DOI
- 10.1108/02634509210007894
- Publisher site
- See Article on Publisher Site
Abstract
Most largescale construction projects in developing countries usedto be dominated by contracting firms from the developed world. Thisphenomenon was observed in the construction industry of Singapore.However, over the last two or three decades, local contracting firms inSingapore were groomed to take on more sophisticated and complexcontracts in the domestic market Singaporean construction firms are noweven exporting their accumulated expertise overseas. Traces thedevelopment of the construction industry in Singapore and synthesizesthe Governmentled national marketing effort which has collectivelyprovided assistance and encouragement for local construction firms toventure into overseas markets. Construction export marketing at thenational level is emphasized. The lessons which can be learned from theSingapore experience would be useful for other developing countries insearch of a similar paradigm in economic development and exportmarketing.
Journal
Marketing Intelligence & Planning – Emerald Publishing
Published: Jan 1, 1992