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Construction Export Marketing The Singapore Experience

Construction Export Marketing The Singapore Experience Most largescale construction projects in developing countries usedto be dominated by contracting firms from the developed world. Thisphenomenon was observed in the construction industry of Singapore.However, over the last two or three decades, local contracting firms inSingapore were groomed to take on more sophisticated and complexcontracts in the domestic market Singaporean construction firms are noweven exporting their accumulated expertise overseas. Traces thedevelopment of the construction industry in Singapore and synthesizesthe Governmentled national marketing effort which has collectivelyprovided assistance and encouragement for local construction firms toventure into overseas markets. Construction export marketing at thenational level is emphasized. The lessons which can be learned from theSingapore experience would be useful for other developing countries insearch of a similar paradigm in economic development and exportmarketing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Construction Export Marketing The Singapore Experience

Marketing Intelligence & Planning , Volume 10 (1): 13 – Jan 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/02634509210007894
Publisher site
See Article on Publisher Site

Abstract

Most largescale construction projects in developing countries usedto be dominated by contracting firms from the developed world. Thisphenomenon was observed in the construction industry of Singapore.However, over the last two or three decades, local contracting firms inSingapore were groomed to take on more sophisticated and complexcontracts in the domestic market Singaporean construction firms are noweven exporting their accumulated expertise overseas. Traces thedevelopment of the construction industry in Singapore and synthesizesthe Governmentled national marketing effort which has collectivelyprovided assistance and encouragement for local construction firms toventure into overseas markets. Construction export marketing at thenational level is emphasized. The lessons which can be learned from theSingapore experience would be useful for other developing countries insearch of a similar paradigm in economic development and exportmarketing.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Jan 1, 1992

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