Access the full text.
Sign up today, get DeepDyve free for 14 days.
B. Huybrechts (2010)
The governance of fair trade social enterprises in BelgiumSocial Enterprise Journal, 6
Laura Raynolds, D. Murray, J. Wilkinson (2007)
Fair Trade: The Challenges of Transforming Globalization
Iain Davies, Bob Doherty, S. Knox (2010)
The Rise and Stall of a Fair Trade Pioneer: The Cafédirect StoryJournal of Business Ethics, 92
B. Huybrechts, D. Reed (2010)
Introduction: “Fair Trade in Different National Contexts”Journal of Business Ethics, 92
M. Loureiro, Justus Lotade (2005)
Do fair trade and eco-labels in coffee wake up the consumer conscience?Ecological Economics, 53
B. Huybrechts (2012)
Fair Trade Organizations and Social Enterprise: Social Innovation through Hybrid Organization Models
Valéry Bezençon, Sam Blili (2009)
Fair Trade Managerial Practices: Strategy, Organisation and EngagementJournal of Business Ethics, 90
E. Arnould, Alejandro Plastina, Dwayne Ball (2009)
Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment, and Health in Three CountriesJournal of Public Policy & Marketing, 28
P. Taylor, D. Murray, Laura Raynolds (2005)
Keeping trade fair: governance challenges in the fair trade coffee initiativeSustainable Development, 13
W. Low, E. Davenport (2005)
Has the medium (roast) become the messageInternational Marketing Review, 22
Torsten Steinrücken, S. Jaenichen (2007)
The Fair Trade Idea: Towards an Economics of Social LabelsJournal of Consumer Policy, 30
M. Brown (2007)
‘Fair Trade’ with AfricaReview of African Political Economy, 34
D. Reed (2009)
What do Corporations have to do with Fair Trade? Positive and Normative Analysis from a Value Chain PerspectiveJournal of Business Ethics, 86
Bob Doherty, Sophi Tranchell (2007)
“Radical mainstreaming” of fairtrade: the case of The Day Chocolate CompanyEquality, Diversity and Inclusion, 26
B. Huybrechts (2010)
Fair Trade Organizations in Belgium: Unity in Diversity?Journal of Business Ethics, 92
L. Becchetti, B. Huybrechts (2008)
The Dynamics of Fair Trade as a Mixed-form MarketJournal of Business Ethics, 81
D. Reed, B. Thomson, I. Hussey, Jean-Frédéric Lemay (2010)
Developing a Normatively Grounded Research Agenda for Fair Trade: Examining the Case of CanadaJournal of Business Ethics, 92
Anna Hutchens (2009)
Changing Big Business: The Globalisation of the Fair Trade Movement
Alex Nicholls, Charlotte Opal (2005)
Fair Trade: Market-Driven Ethical Consumption
M. Renard (2003)
Fair trade: quality, market and conventionsJournal of Rural Studies, 19
D. Jaffee, P. Howard (2010)
Corporate cooptation of organic and fair trade standardsAgriculture and Human Values, 27
B. Huybrechts, J. Defourny (2008)
Are fair trade organisations necessarily social enterprisesSocial Enterprise Journal, 4
C. Bacon (2010)
Who decides what is fair in fair trade? The agri-environmental governance of standards, access, and priceThe Journal of Peasant Studies, 37
W. Low, E. Davenport (2005)
Postcards from the edge: maintaining the 'alternative' character of fair tradeSustainable Development, 13
M. Hayes (2006)
On the efficiency of fair tradeReview of Social Economy, 64
P. Pelsmacker, Liesbeth Driesen, G. Rayp (2005)
Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade CoffeeJournal of Consumer Affairs, 39
J. Ballet, A. Carimentrand (2010)
Fair Trade and the Depersonalization of EthicsJournal of Business Ethics, 92
Iain Davies (2009)
Alliances and Networks: Creating Success in the UK Fair Trade MarketJournal of Business Ethics, 86
G. Moore, Jane Gibbon, R. Slack (2006)
The mainstreaming of Fair Trade: a macromarketing perspectiveJournal of Strategic Marketing, 14
L. Becchetti, M. Costantino (2010)
Fair Trade in Italy: Too Much ‘Movement’ in the Shop?Journal of Business Ethics, 92
Kirsty Golding, K. Peattie (2005)
In search of a golden blend: perspectives on the marketing of fair trade coffeeSustainable Development, 13
G. Moore (2004)
The Fair Trade Movement: Parameters, Issues and Future ResearchJournal of Business Ethics, 53
A. Nicholls (2010)
Fair Trade: Towards an Economics of VirtueJournal of Business Ethics, 92
Purpose This paper seeks to pinpoint the role played by social enterprises in the growth and mainstreaming of fair trade.Designmethodologyapproach The review encompasses seminal papers on the growth and mainstreaming of fair trade.Findings A crucial role is played by social enterprises in establishing fair trade in the mainstream. However this mainstreaming is contested and is argued by some to also lead to potential mission drift.Research limitationsimplications This review primarily investigates the Northern aspects of fair trade, in particular the role of social enterprise in the market growth of fair trade and its mainstreaming. However more research is required to unpack the producer perspectives of mainstreaming fair trade.Practical implications The article investigates one of the pioneering fields of social enterprise to see what lessons can be drawn for other social enterprise sectors that have mainstream ambitions.Originalityvalue This contribution provides a novel review to demonstrate the role played by social enterprise in the growth of fair trade. It argues that the dual mission of fair trade is out of balance and is in danger of becoming reduced to a certification scheme based on minimum compliance. However a rebalancing of social and commercial objectives and acknowledging the innovative approach of fair trade social enterprises would strengthen this pioneering social movement.
Social Enterprise Journal – Emerald Publishing
Published: May 17, 2013
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.