Europe's politicians want to see e-commerce thrive - not least because it is a market where Europe lags behind the USA. The social and economic promise of e-commerce will not be fulfilled without safeguarding consumer rights, particularly in the area of data protection. But will such restrictions put a brake on market development? Or are they the only way to inspire consumer confidence, and thus forge a sustainable information society?
foresight – Emerald Publishing
Published: Apr 1, 2001
Keywords: Marketing communications; Europe
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