Confidence and Confidentiality: stimulating e‐commerce in europe

Confidence and Confidentiality: stimulating e‐commerce in europe Europe's politicians want to see e-commerce thrive - not least because it is a market where Europe lags behind the USA. The social and economic promise of e-commerce will not be fulfilled without safeguarding consumer rights, particularly in the area of data protection. But will such restrictions put a brake on market development? Or are they the only way to inspire consumer confidence, and thus forge a sustainable information society? http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png foresight Emerald Publishing

Confidence and Confidentiality: stimulating e‐commerce in europe

foresight, Volume 3 (2): 5 – Apr 1, 2001

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
1463-6689
DOI
10.1108/14636680110803067
Publisher site
See Article on Publisher Site

Abstract

Europe's politicians want to see e-commerce thrive - not least because it is a market where Europe lags behind the USA. The social and economic promise of e-commerce will not be fulfilled without safeguarding consumer rights, particularly in the area of data protection. But will such restrictions put a brake on market development? Or are they the only way to inspire consumer confidence, and thus forge a sustainable information society?

Journal

foresightEmerald Publishing

Published: Apr 1, 2001

Keywords: Marketing communications; Europe

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