Examines computerised marketing information systems and considers the implications of their role and the major characteristics of such systems and discusses the DEMON model in detail. States that a system is a set of components which interact in a certain manner to achieve its goals an open system is distinguished from a closed one by the fact that interaction exists with its environment since most organisations must be considered as open systems, their environment becomes a dialectic part of any systems definition. Concludes that computerised marketing information systems will never be able to replace the questioning human mind.
European Journal of Marketing – Emerald Publishing
Published: Mar 1, 1970
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