Computerized marketing information systems

Computerized marketing information systems Examines computerised marketing information systems and considers the implications of their role and the major characteristics of such systems and discusses the DEMON model in detail. States that a system is a set of components which interact in a certain manner to achieve its goals an open system is distinguished from a closed one by the fact that interaction exists with its environment since most organisations must be considered as open systems, their environment becomes a dialectic part of any systems definition. Concludes that computerised marketing information systems will never be able to replace the questioning human mind. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Computerized marketing information systems

European Journal of Marketing, Volume 4 (3): 14 – Mar 1, 1970

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EUM0000000005192
Publisher site
See Article on Publisher Site

Abstract

Examines computerised marketing information systems and considers the implications of their role and the major characteristics of such systems and discusses the DEMON model in detail. States that a system is a set of components which interact in a certain manner to achieve its goals an open system is distinguished from a closed one by the fact that interaction exists with its environment since most organisations must be considered as open systems, their environment becomes a dialectic part of any systems definition. Concludes that computerised marketing information systems will never be able to replace the questioning human mind.

Journal

European Journal of MarketingEmerald Publishing

Published: Mar 1, 1970

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