Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/computer-models-for-site-location-decisions-WGr7KHjyQi
References (6)
-
E. Mayo, L. Jarvis, J. Xander (1988)
Beyond the gravity modelJournal of the Academy of Marketing Science, 16
-
B. Curry, L. Moutinho (1991)
Expert systems and marketing strategy: an application to site location decisionsJournal of Marketing Channels, 1
-
L. Moutinho, R. Paton (1991)
Site Selection Analysis in Tourism: the LOCAT ModelService Industries Journal, 11
-
M. Hirst (1991)
Personal computer software for use in marketing education (part 1)Journal of Marketing Management, 7
-
B. Curry, L. Moutinho (1991)
Expert systems for site location decisionsLogistics Information Management, 4
-
10.1007/BF02723355
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0959-0552
- DOI
- 10.1108/09590559210015540
- Publisher site
- See Article on Publisher Site
Abstract
Considers alternative types of computer models designed to assistdecision makers on questions of site location. Relates to a larger scaleresearch project which aims to examine the necessary requirements forcomputers to provide practical decision support. It involves comparing awide range of modelling techniques, with a view to establishing theirrelative strengths and the conditions under which each would be the mostappropriate choice. Discusses the range of modelling techniquesavailable and provides a more detailed review of one particular modelwhich combines a conventional approach, based on algebraicequations, with an expert systems approach.
Journal
International Journal of Retail & Distribution Management – Emerald Publishing
Published: Apr 1, 1992