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/lp/emerald-publishing/competitive-strategies-and-business-performance-within-the-retailing-DzruYJiybc
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0959-0552
- DOI
- 10.1108/09590559210018259
- Publisher site
- See Article on Publisher Site
Abstract
Investigates the relationship between competitive strategies andbusiness performance in the retailing industry and provides an empiricalinvestigation of strategic approaches to competitive success adopted byvarious groups of retailers. In the past, examinations of thisrelationship have focused on samples from the industrial sector and havenot investigated samples in the retail sector. Findings indicate that,both in terms of financial performance and operating performance, thegroup of retailers employing a combination of lowcost differentiationstrategy to attain competitive advantage outperform those using asingular strategic approach.
Journal
International Journal of Retail & Distribution Management – Emerald Publishing
Published: May 1, 1992