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COMPETITIVE STRATEGIES AND BUSINESS PERFORMANCE WITHIN THE RETAILING INDUSTRY

COMPETITIVE STRATEGIES AND BUSINESS PERFORMANCE WITHIN THE RETAILING INDUSTRY Investigates the relationship between competitive strategies andbusiness performance in the retailing industry and provides an empiricalinvestigation of strategic approaches to competitive success adopted byvarious groups of retailers. In the past, examinations of thisrelationship have focused on samples from the industrial sector and havenot investigated samples in the retail sector. Findings indicate that,both in terms of financial performance and operating performance, thegroup of retailers employing a combination of lowcost differentiationstrategy to attain competitive advantage outperform those using asingular strategic approach. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

COMPETITIVE STRATEGIES AND BUSINESS PERFORMANCE WITHIN THE RETAILING INDUSTRY

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559210018259
Publisher site
See Article on Publisher Site

Abstract

Investigates the relationship between competitive strategies andbusiness performance in the retailing industry and provides an empiricalinvestigation of strategic approaches to competitive success adopted byvarious groups of retailers. In the past, examinations of thisrelationship have focused on samples from the industrial sector and havenot investigated samples in the retail sector. Findings indicate that,both in terms of financial performance and operating performance, thegroup of retailers employing a combination of lowcost differentiationstrategy to attain competitive advantage outperform those using asingular strategic approach.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: May 1, 1992

References