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Competitive Intelligence

Competitive Intelligence Executives at a major pharmaceutical company learn that one of their primary competitors is about to introduce a new product that will directly challenge their leading overthecounter pain reliever. They learn that the rival will launch the product in two months with a major media blitz that will emphasize savings of a dollar a bottle off the leader's price, with the same ability to reduce pain. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Competitive Intelligence

Nolan, John A.
Journal of Business Strategy , Volume 20 (6): 5 – Jun 1, 1999
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb040035
Publisher site
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Abstract

Executives at a major pharmaceutical company learn that one of their primary competitors is about to introduce a new product that will directly challenge their leading overthecounter pain reliever. They learn that the rival will launch the product in two months with a major media blitz that will emphasize savings of a dollar a bottle off the leader's price, with the same ability to reduce pain.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Jun 1, 1999

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