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Competing on the Internet? Think of judo

Competing on the Internet? Think of judo Believes judo strategy is a ‘useful mindset’ for any company, and quotes a number who have used this strategy over the years — including Toyota and Nissan, when they wanted to break into the US car market in the 1970s — plus Sega v Nintendo in the hand‐held video games market. Reckons principles of judo can be used in business to aid speed and agility to turn bigger opponents. Flags up, in a highlighted box, four traps into which judo strategists can fall and these are explained in full. Concludes, in the end, opponents must be tipped off balance — even ants can topple much bigger opponents by ‘having a go’. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Competing on the Internet? Think of judo

The Antidote , Volume 5 (5): 3 – Sep 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006857
Publisher site
See Article on Publisher Site

Abstract

Believes judo strategy is a ‘useful mindset’ for any company, and quotes a number who have used this strategy over the years — including Toyota and Nissan, when they wanted to break into the US car market in the 1970s — plus Sega v Nintendo in the hand‐held video games market. Reckons principles of judo can be used in business to aid speed and agility to turn bigger opponents. Flags up, in a highlighted box, four traps into which judo strategists can fall and these are explained in full. Concludes, in the end, opponents must be tipped off balance — even ants can topple much bigger opponents by ‘having a go’.

Journal

The AntidoteEmerald Publishing

Published: Sep 1, 2000

Keywords: Internet; Competitive strategy; Strategy

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