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Competing in hi‐tech markets

Competing in hi‐tech markets Describes five segments of adopters differentiated by characteristic responses to a discontinuous innovation: innovators; early adopters; early majority; late majority; and laggards. Determines there is a huge gap between the early market of innovators and visionaries into which may fall many a young product or new enterprise. States there may be a compelling reason for pragmatists to purchase products. Sums up that the gap can be bridged by the setting up of a price and distribution channel — but that these must be set up right. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Competing in hi‐tech markets

The Antidote , Volume 5 (6): 4 – Nov 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006865
Publisher site
See Article on Publisher Site

Abstract

Describes five segments of adopters differentiated by characteristic responses to a discontinuous innovation: innovators; early adopters; early majority; late majority; and laggards. Determines there is a huge gap between the early market of innovators and visionaries into which may fall many a young product or new enterprise. States there may be a compelling reason for pragmatists to purchase products. Sums up that the gap can be bridged by the setting up of a price and distribution channel — but that these must be set up right.

Journal

The AntidoteEmerald Publishing

Published: Nov 1, 2000

Keywords: Competitive strategy; High technology; Innovation

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