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Company Ownership vs Franchising Issues and Evidence

Company Ownership vs Franchising Issues and Evidence Uses comprehensive data on the geographical and industrydistribution of companyowned and franchised outlets in franchise chainsto test hypotheses on the ownership fror choice in US state markets.Comfirms the importance of geographical factors, associating companyownership with urbanization andor higher population densities, antherefore concluding that in these cases monitoring cost are lower.Concludes further that franchising supplement the financing of the chainand is particularly useful in achieving rapid growth. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Economic Studies Emerald Publishing

Company Ownership vs Franchising Issues and Evidence

Journal of Economic Studies , Volume 19 (4) – Apr 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0144-3585
DOI
10.1108/EUM0000000000165
Publisher site
See Article on Publisher Site

Abstract

Uses comprehensive data on the geographical and industrydistribution of companyowned and franchised outlets in franchise chainsto test hypotheses on the ownership fror choice in US state markets.Comfirms the importance of geographical factors, associating companyownership with urbanization andor higher population densities, antherefore concluding that in these cases monitoring cost are lower.Concludes further that franchising supplement the financing of the chainand is particularly useful in achieving rapid growth.

Journal

Journal of Economic StudiesEmerald Publishing

Published: Apr 1, 1992

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