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Companies aim to make quality count In a land of plenty

Companies aim to make quality count In a land of plenty The Americans are renowned as tough‐to‐please consumers. This is something that comes with the territory in the world’s richest and most powerful nation, where the most mundane goods are available in a bewildering array of choices. A few years ago, a British television commercial for a 4×4 vehicle exploited this idea. Showing customers with the most complex orders for food and drink, it referred punningly to the vehicle’s suitability for “the most demanding country on Earth”. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Companies aim to make quality count In a land of plenty

Strategic Direction , Volume 20 (9): 4 – Sep 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580540410556456
Publisher site
See Article on Publisher Site

Abstract

The Americans are renowned as tough‐to‐please consumers. This is something that comes with the territory in the world’s richest and most powerful nation, where the most mundane goods are available in a bewildering array of choices. A few years ago, a British television commercial for a 4×4 vehicle exploited this idea. Showing customers with the most complex orders for food and drink, it referred punningly to the vehicle’s suitability for “the most demanding country on Earth”.

Journal

Strategic DirectionEmerald Publishing

Published: Sep 1, 2004

Keywords: Motorola; Mercedes‐Benz; Motor industry; Company performance; Customer satisfaction; Quality

References