Communications management for upgrading public housing projects in Singapore

Communications management for upgrading public housing projects in Singapore Purpose – It is recognised that upgrading programmes are imperative components of public housing in Singapore. In order to keep pace with the ever‐continuing rise in affluence and hence expectations of the residents, these upgrading programmes need to be carried out with a complete understanding of residents’ needs and perceptions, which may change over time. Good communications between the residents and those managing upgrading projects is therefore important to ensure that what is provided is what the residents need and want. The purpose of this paper is to understand the project management issues involved in upgrading programmes in public housing in Singapore, with particular focus on communications management. Design/methodology/approach – The study included a questionnaire survey of 30 residents of a public housing estate undergoing upgrading works in Singapore. The fieldwork evaluates how these residents perceived the importance of and their satisfaction with various communications issues identified from the literature review. Findings – It was observed that much effort was invested to foster good relationships with the residents, and also to ensure that they are kept informed about the progress of the upgrading works. However, the survey findings revealed that the satisfaction levels of the residents generally still fall short of their expectations, which suggests that communications management of upgrading projects in public housing estates remains an area that needs to be improved and enhanced in the near future. Practical implications – Upgrading programmes for Singapore's public housing estates was started in 1989 by the Housing and Development Board (HDB) to bridge the gap between the standards of the older estates and that of the newer towns. Today, some two decades later, the upgrading programmes are still in place, but now with increased focus on flexibility and resident consultation. The engagement of residents in decision‐making of matters affecting their immediate neighbourhood can be found in many of the upgrading programmes. Originality/value – The paper assesses the management of communications during different stages of a typical upgrading project in the HDB estates, and also the various communications channels employed by the relevant authorities to disseminate information to the residents. It is important to note that communication is not simply concerned with the sending of messages, but also with whether the intended recipients receive them as intended. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Structural Survey Emerald Publishing

Communications management for upgrading public housing projects in Singapore

Structural Survey, Volume 30 (1): 18 – Mar 30, 2012

Loading next page...
 
/lp/emerald-publishing/communications-management-for-upgrading-public-housing-projects-in-gSaE3L0gnK
Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
0263-080X
DOI
10.1108/02630801211226619
Publisher site
See Article on Publisher Site

Abstract

Purpose – It is recognised that upgrading programmes are imperative components of public housing in Singapore. In order to keep pace with the ever‐continuing rise in affluence and hence expectations of the residents, these upgrading programmes need to be carried out with a complete understanding of residents’ needs and perceptions, which may change over time. Good communications between the residents and those managing upgrading projects is therefore important to ensure that what is provided is what the residents need and want. The purpose of this paper is to understand the project management issues involved in upgrading programmes in public housing in Singapore, with particular focus on communications management. Design/methodology/approach – The study included a questionnaire survey of 30 residents of a public housing estate undergoing upgrading works in Singapore. The fieldwork evaluates how these residents perceived the importance of and their satisfaction with various communications issues identified from the literature review. Findings – It was observed that much effort was invested to foster good relationships with the residents, and also to ensure that they are kept informed about the progress of the upgrading works. However, the survey findings revealed that the satisfaction levels of the residents generally still fall short of their expectations, which suggests that communications management of upgrading projects in public housing estates remains an area that needs to be improved and enhanced in the near future. Practical implications – Upgrading programmes for Singapore's public housing estates was started in 1989 by the Housing and Development Board (HDB) to bridge the gap between the standards of the older estates and that of the newer towns. Today, some two decades later, the upgrading programmes are still in place, but now with increased focus on flexibility and resident consultation. The engagement of residents in decision‐making of matters affecting their immediate neighbourhood can be found in many of the upgrading programmes. Originality/value – The paper assesses the management of communications during different stages of a typical upgrading project in the HDB estates, and also the various communications channels employed by the relevant authorities to disseminate information to the residents. It is important to note that communication is not simply concerned with the sending of messages, but also with whether the intended recipients receive them as intended.

Journal

Structural SurveyEmerald Publishing

Published: Mar 30, 2012

Keywords: Singapore; Project management; Communication management; Local housing authorities; Public housing; Upgrading works

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off